APTA Launches the Digital Health Transparency Campaign

The American Physical Therapy Association (APTA) has launched the Digital Health Transparency Campaign in response to the rapid growth of digital health technologies within the field of physical therapy. As virtual care platforms, remote monitoring tools, and digital exercise programs continue to expand, the campaign aims to improve transparency and clarity around how physical therapy services are defined and delivered in digital environments.

The initiative emphasizes that services described as “Physical Therapy” should be provided by licensed physical therapists or under their direct supervision. According to APTA, this distinction is essential to protect patients, maintain professional standards, and ensure that individuals clearly understand the qualifications of those delivering their care.

While strongly supporting innovation, telehealth, and the responsible use of digital health technology, APTA highlights that transparency plays a critical role in patient trust and informed decision-making. The campaign also encourages digital health companies to clearly communicate their role in care delivery and to align with established professional standards. Through this effort, APTA seeks to support both technological advancement and the integrity of physical therapy practice in an evolving healthcare landscape.